Marketing is a diverse, broad industry. It determines our entire consumer behavior from private purchases, television and internet use. With a job in marketing, you roughly plan campaigns, advertising and corporate concepts. You've come to the right place if you want all the relevant information to be successful Application want to find out at a glance.
If you want to work in sales promotion, you must, above all, be creative. In addition to creativity, analytical and economic understanding are also particularly important here. If you were good at math and art when you were at school, you already have very good qualifications. The basic tasks of marketing employees are customer, market and competitor analysis in order to always be up to date. The work is very competitive. In addition, everything about the product itself must be planned, from presentation, price optimization to market launch. In short, it's about figuring out how to market a product most effectively and finding out what drives customer buying behavior.
requirements
Are you good with numbers and interested in economic relationships? Then a career in marketing might be just right for you. Once you have completed your high school diploma, you have the option of one Bachelor's or Master's degree course to get in. The most prestigious universities for marketing technology courses are the universities of Pforzheim, Heilbronn/Künzelsau and Ruhr West/Mülheim. The most popular subjects are online marketing, international marketing, business administration with marketing and marketing management. A marketing management degree, for example, prepares you to support companies in expanding and strengthening their products. The training to become a marketing communications clerk lasts three years and you usually earn around €550 in the first year and €745 in the last year of training. There is also the option of completing a dual course of study. You study an area of marketing and work for a company at the same time. This has the advantage of gaining an insight into the professional world at an early stage and earning your own money.
After successfully completing your training, you can be employed, for example, as a marketing communications clerk, event clerk or media designer. These are just a few examples – the world of marketing offers countless career prospects. Because the world of marketing is so broad, it's worth specializing in one area. Advertising is becoming more and more important in our lives, which is why new specializations in the marketing area will continue to emerge. Once you have completed your studies or training, you will become indispensable for companies, especially start-ups. You are an expert in marketing strategies that are essential for every service provider. From massage parlors, to clothing stores or government institutions. Due to the many different employment opportunities such as logistics, customer service or product management, you have the best chance of entering the industry in an area that you like.
Advantages and disadvantages
In such a diverse industry, there are clear advantages and disadvantages - let's start with the negatives. Competition is extremely high and there are usually up to 50 other applicants applying for one position. Another argument against a career in the marketing industry is that you have to work many hours a week. 50-55 hour weeks are not uncommon, which indicates an unbalanced work-life balance and can quickly become a problem. People who spend a lot of hours at work are more likely to suffer from burnout syndrome. The average starting salary of €2000-€2500 speaks for a career in this area. Top earners even earn up to €10.000 a month. Another advantage is the possibility of working from home, which is a great option, especially at times when pandemics make everyday life more difficult. In addition, the industry will probably never die out, new advertising will always be needed and will help shape our lives and consumer behavior.
If you have now decided to work in the marketing industry, your application must stand out and be convincing among the enormous competition. In the best case scenario, you have already completed several internships before, during or after completing your marketing studies or training. This will ensure you always make a wonderful impression on potential employers. Now you should start preparing your CV occupy. This should cover your entire educational career from primary school to the highest academic qualification. You should also list internships, special skills such as Excel and, of course, your professional career. In addition to a resume, there is also a competent one Write to of high relevance. This should make it clear what exactly makes you the ideal employee. Highlight where your motivation for this particular job advertisement comes from. Now you can send your application and, in the best case scenario, become one job interview invited. This gives you the chance to show off your best side.
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The marketing industry is constantly changing and offers many options for specialization. It is therefore very likely that we will find a niche for you too. Take a moment to think about whether you are creative and resilient enough to work in such a competitive industry. You should definitely have a good background in mathematics and a broad general knowledge. You also have to be prepared for working in the office or from home and be aware of how comprehensive a job in this area can be.
As managing director of gekonntbewerben.de since 2017, I can look back on a remarkable career in the area of human resources and applications. My passion for these topics manifested itself early on and I consistently focused on expanding my knowledge and skills in this area.
I was particularly fascinated by the importance of applications as a central element of HR work. I realized that applications are much more than just a means to an end to fill an open position. A professional application can make all the difference and give the applicant the decisive advantage over competitors.
At gekonntbewerben.de we have set ourselves the goal of creating professional applications that optimally showcase the applicants' individual strengths and experiences.
I am proud to be part of this successful company and look forward to continuing to help our customers realize their career dreams.
